Back in 1960, 72% of Americans were married. As of 2013, the
number of married people had fallen by about 1/5, to 51%.
That means there are about 124.6 million singles in America
today, or 50.2% of our adult population.
How big is the online
dating industry?
Today, 33% of couples meet online. That number is expected
to rise to 70% by 2040!
67% of singles know couples who met through online dating.
About 5.5 million users actively frequent online dating
sites every day.
In the summer of 2013, of the 20 top-selling iPhone apps, 13
were dating apps.
85% of singles say that meeting people through online dating
is socially acceptable.
The online dating service industry is now estimated to be
worth $2.2 billion.
Online dating sites spent a record $241 million on national
TV ad placements in 2013.
In the first half of 2014 alone, online dating sites have
spent $214 on ads. The top 5 dating sites spent 95% of that.
In 2013 there were approximately 3,898 dating services who
employ 7,376 people.
Mobile dating apps and smart phone apps generated a $1 billion
in revenue in 2011, and is expected to reach $2.3 billion by 2016.
Love is expensive.
Singles in America spend about $82 billion every year on
dating.
The average courtship costs $23,660.
25% of singles have used a coupon on a first date. (hahaha!)
Only 73% of those surveyed said they would continue to date
a coupon clipper.
Demographics:
The typical demographic of online daters is a male, aged
30-49, employed, and of a higher socioeconomic status.
The average male online dater is 5’10” while the average
female is 5’4”.
The average male online dater has never been married, while
the average female online dater is divorced.
38% of people who are “currently single and looking for a
partner,” have used online dating sites or mobile dating apps.
The five largest dating sites account for almost half (59%)
of US dating service revenue.
By market share the largest dating service companies are:
27% IAC (Match.com, OkCupid, Tinder, etc.)
13.8% eHarmony at 13.8%
5.1% Zoosk
3.2% Spark Networks (JDate, Christian Mingle, etc.
How do we meet?
87% of people surveyed think online dating is a good way to
find a partner.
About 16% of couples meet through online dating. Of the
remainder, 14% work together, 12% meet through mutual friends, 7% meet through
social media, and 7% at social gatherings.
There is a 1 in 6 chance a man will respond to a woman’s
message on online dating sites.
However, there is only a 1 in 25 chance a woman will respond
to a man’s message on online dating sites.
Friends and mothers are the most popular dating consultants
for singles! (With mothers playing Cupid, no wonder we’re all single!)
What makes a
connection?
43% of people say poor grammar is a turn off when reading a
dating profile.
The number one thing single people look for in a
relationship is common interests.
1 in 5 men claim to have experienced love at first sight in
their lives, while only 1 in 10 women claim the same. (Are men more romantic?!)
Posting photos of you and your friends decreases your chance
of response by 42%. (Which one is she?) While posting a full body profile of
yourself increases your chances by 203%
Differences between men and women.
80% of initial communication is made by men in online
dating.
75% of women say posting sexy photos is a big turn off. (My
guess is that men don’t mind when women post them.)
When men list their must-have qualities in a partner:
63% Someone I can trust
57% Treats me with respect
40% Is physically attractive to me (
37% Has sense of humor
36% Is comfortable with her sexuality
When women list their must-have qualities in a partner:
84% Treats me with respect
77% Someone I can trust
58% Makes me laugh
47% Shares the same values i
46% Is comfortable communicating
Dates.
In 2005, only 43% of online daters actually went on a date
with someone their met online. These days, that number is up to 66%.
15% of singles in the United States preferred drinks over
dinner for a first date.
68% of singles say they still want to chat on the phone or
in person to schedule dates.
47% of singles research their dates on social networks like
Facebook before meeting.
46% of men and 35% of women follow-up about a date the next
day.
On a first date 72% of singles feel it is a big NO-NO to
talk about exes.
In America 58% of women and 56% of men have never been on a
blind date.
Las Vegas Nevada, Detroit Michigan and Columbus Ohio are the
top three cities with the most open-minded daters. (By ‘open minded’ do they
mean “freaky?”)
79% of men and women in their 20s and 62% of those in their
30s plan for marriage to be a part of their future.
20% of current committed relationship began online.
17% of marriages in 2012 began on an online dating site.
According to surveys, the 3 most important factors in a
long-term relationship are:
1. Partner's family treats me well.
2. Similar views on pets (REALLY?!)
3. Likes same activities.
Fidelity optional.
Nearly 25% of singles say they would consider marrying
someone who is unfaithful to them while dating.
27% of men state that the most difficult marriage vow for
them is being faithful. (The most difficult marriage vow for women at 32% is
for better or worse!)
72% of women and 60% of men say it’s ok to casually date
more than one person at the same time.
In the U.S. almost 2/3 of singles believe it is at least
somewhat acceptable to see more than one person at a time
The biggest threat to marriage is infidelity according to
almost 50% of singles. Financial problems came in second at 18%.
Seniors are getting
it in!
48% of seniors (over 50) look to online dating to find a
serious relationship.
26% of seniors look for friendship through online dating,
while 14% want to try casual dating.
Over 85 percent of seniors (men and women) rank sex as very
important in a relationship!
Sexy time.
68% of single men and 57% of single women say they want more
sex. (The most desired frequency of sex is 2-3 times a week.)
33% of men and 22% of women said they would end a
relationship over unsatisfactory sex.
64% of women said they’ve never had a one night stand
compared to only 41% of men. (So who are those men having their one-night
stands with? Hmmmm…)
27% of men and 25% of women think you should wait until the
second date to kiss someone.
Social media and
dating.
65% of singles do not post their relationship status on
Facebook.
Before a first date 48% of women and 38% of men research the
person on Facebook.
49% of women and 27% of men would cancel a first date over
something they found while looking up the person online.
Breakup to (really)
breakup.
Online couples breakup more. In a year on average 32% of
couples who met online will breakup. (In comparison, only 23% of couples have
left each other after a year who met offline.)
When a husband has a close relationship with his wife’s
parents, the couple’s risk of divorce decreases by 20%.
50% of singles said they would consider breaking up with
someone they were casually dating via text.
24% would consider ending an exclusive relationship this
way.
Shady stuff.
54% of dating site users have found someone who has
misrepresented themselves in their dating profile.
More than 110 million people in the United States have an
STD. About a third of them are single. (Holy nasty town!)
In most states dating services are not required to do
background checks because of a law that says websites aren’t liable for user
content.
22% of social media site users have deleted an ex or someone
they dated after it ended. 17% went so
far a to untag themselves or delete photos with that person!
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